Unphased by the failure of its Power PC chip to make inroads into the desktop market, Motorola is to spend an estimated $3 billion on a new semiconductor plant in Virginia.
The plant will employ 1,500 people over the next 18 months and, while the company refused to say which microprocessors the company will make there, the 'VNU Newswire' understands that it is making a further commitment to the Power PC chip family - despite the failure of Motorola's Power PC partners, Apple and IBM, to make the processor a significant force in the desktop market.
Joe D?Elia, a senior semiconductor analyst at Dataquest UK, said: ?This is interesting because most companies are holding their investments in semiconductors.?
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