Over the next year some 80 per cent of UK media companies will be providing Internet based publishing, but many are underestimating some major IT issues, according to new research.
Nearly half of the 50 companies surveyed by independent research company, Metrica said the vast majority of their media content is already digital. A further 29 per cent expect this to be the case within the next 18 months and 14 per cent for it to be digital within the next three years.
Barriers considered important enough to stop them from moving to digital were business rather than technology issues.
Lack of bandwidth was seen as a minor barrier by 45 per cent and no barrier by 27 per cent. The need for larger and more complex storage was seen as a minor barrier by 52 per cent and no barrier by 20 per cent. Increased security and encryption is also largely dismissed with 42 per cent seeing it as a minor barrier and no barrier by 22 per cent.
In contrast IT business issues were given more significance. Cost and resources were attributed as the biggest barrier, with 24 per cent considering it a major barrier and 34 per cent considering it a large barrier. Skills shortages were also considered significant by participants, 18 per cent seeing it as a major barrier and 36 per cent as a large barrier.
Sheila Featherstone, media business development manager of Sun Microsytems said: "A lot of companies are moving to digital media but may not have enough IT knowledge. Scalability is important because demand is unpredictable and if a new business suddenly explodes, you can't take it off the air for three months for an upgrade. Giving control to the customer means being able to respond to demand instantly."
The report, Digital Media Solutions for an Online World, was commissioned by IT services company Keltec Progress and Sun Microsystems.
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