The Commodore brand is set to burn itself into the hearts and minds of Europeans as a Dutch company said it will relaunch the troubled name at the end of the month.
Alpinvest Holding and Halder Holdings of the Netherlands are shareholders in the start-up and a spokesperson said the companies had bought the rights to the brand name in Europe after Escom faltered.
Machines will emerge at the end of this month and be sold through a distribution channel in Germany, France and Scandinavia. The company will not say who will implement its channel strategy but will sell its products in the consumer market.
The machines, using Intel MMX technology, will be manufactured in Niewuw Vennep and sold through retail chains, she confirmed.
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