Broadband internet households access the net more often than they sit down to eat, according to a European survey.
Broadband users log on to the internet seven times a day on average, compared with twice a day for dial-up customers, claims a study into subscriber behaviour carried out by ITM Research for Chello Broadband.
The survey polled 1500 Chello Broadband subscribers and 2000 dial-up users in Norway, Sweden, Austria, Belgium, France and the Netherlands.
Broadband subscribers, who are always connected to the internet for a flat fee, spent an average of 72 hours a month online, as opposed to 36 hours a month for dial-up users. They also spent more. Broadband users on average spent 67 per cent more online than their dial-up counterparts.
"Always-on completely alters how you think of the internet once you get used to it just being there," said Iain Osborne, Chello's managing director of marketing and communications.
"There is a clear demand for wider and deeper content offerings and next-generation applications to keep up with users' fast-evolving sophistication."
Osborne said free ISPs are not the way forward. "Broadband subscribers are happy to pay a premium price for a premium service", he said.
Chello is expected to launch its service in the UK later this year.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago