Broadband internet households access the net more often than they sit down to eat, according to a European survey.
Broadband users log on to the internet seven times a day on average, compared with twice a day for dial-up customers, claims a study into subscriber behaviour carried out by ITM Research for Chello Broadband.
The survey polled 1500 Chello Broadband subscribers and 2000 dial-up users in Norway, Sweden, Austria, Belgium, France and the Netherlands.
Broadband subscribers, who are always connected to the internet for a flat fee, spent an average of 72 hours a month online, as opposed to 36 hours a month for dial-up users. They also spent more. Broadband users on average spent 67 per cent more online than their dial-up counterparts.
"Always-on completely alters how you think of the internet once you get used to it just being there," said Iain Osborne, Chello's managing director of marketing and communications.
"There is a clear demand for wider and deeper content offerings and next-generation applications to keep up with users' fast-evolving sophistication."
Osborne said free ISPs are not the way forward. "Broadband subscribers are happy to pay a premium price for a premium service", he said.
Chello is expected to launch its service in the UK later this year.
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