BT Openworld is offering free installation for some broadband products for businesses and consumers until the end of March 2003.
Business users will be offered free installation on Business Plus products, which the telco said represented a saving of £260.
Customers purchasing the self-install Business 500 Plug and Go product will be eligible for free activation, modem and microfilters, providing a saving of £150.
Consumers will get free activation if they opt for BT Broadband and BT Openworld Home 500 Plug and Go products, with the exception of the 'engineer install' option.
Even customers in areas that are not currently broadband-enabled will be able to place an advance order with BT Openworld within the free offer period. Their order will be fulfilled as soon as their exchange becomes enabled, with BT Openworld supplying the service.
Duncan Ingram, managing director BT Openworld, said in a statement: "We're committed to breaking down all perceived barriers to broadband adoption, to accelerating take-up rates with our regional campaign and to making 'Broadband Britain' a reality for UK businesses.
"This price cut shows that we're willing to shoulder some of the burden to get UK businesses in line with other, more advanced nations."
BT said that for the offer to be valid, orders must be placed and an activation date agreed between 13 January and 31 March, with activation taking place before 30 April 2003.
A minimum rental period of twelve months applies from the date of activation.
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