Manufacturing industry analyst Cambashi ticked off enterprise software vendors earlier this week for neglecting their customers.
At the research firm's annual conference, Cambashi analyst Simon Bragg said that software vendors were providing users with shallow and useless information - particularly at their own user conferences. "The companies need to make the events much more educational and interactive," Bragg said.
"Enterprise software vendors should be more sensitive to their users' requirements. Unless they develop a better understanding of customers' needs, sales of software and services could fall after the Euro and Year 2000 issues have been tackled," he added.
Some vendors are already adding value to their products and services by offering "management of information", according to Bragg.
"Oracle and American Software have flow manufacturing based on John Constanza Institute technology, and MK and Intentia are using Goldratt's theory of constraints," he said, referring to a methodology designed to smooth out bottlenecks in manufacturing systems.
Cambashi believes that if software companies spruce up their act, they could become major players in the management consultancy market early in the next century.
Steven Mathieson is a reporter on Computing.
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