• Home
  • News
  • Reviews
  • Digital technology
  • Cloud
  • Data analytics
  • Digital leaders
  • IoT
  • Opinion
  • Events
  • Whitepapers
  • Newsletters
  • Sign in
  • Events
    • Follow V3 Events

      Sign up to receive email alerts about our events

      Sign up
  • Whitepapers
    • V3resources 120x194
      Network Security Forensics For GDPR Compliance

      An effective network security forensics strategy can assist an organization in providing key compliance-related details as part of any post-incident GDPR investigation.

      Download
      V3resources 120x194
      10 ways to increase productivity with managed Office 365

      For businesses large and small, relying on a cloud-based collaboration and productivity suite such as Microsoft Office 365 is becoming the norm. Enhancing productivity in your organisation is vital to get ahead in 2017 - and using Office 365 can help, if it's used right...

      Download
      Find whitepapers
      Search by title or subject area
      View all whitepapers
  • Data Strategy Spotlight
  • Sign in
  •  
    •  

      You are currently accessing V3 .co.uk via your Enterprise account.

      Personalise your on site experience

      Download and use the apps

      Access your subscription from outside of the office

      Get relevant news and insight straight to your inbox

      • Sign in
     
      • Newsletters
      • Account details
      • Contact support
      • Sign out
     
  • Follow us
    • RSS
    • Twitter
    • Newsletters
    • Facebook
    • YouTube
  • Register
  • News
  • Reviews
  • Digital technology
  • Cloud
  • Data analytics
  • Digital leaders
  • IoT
  • Opinion
 
  •  

    You are currently accessing V3 .co.uk via your Enterprise account.

    Personalise your on site experience

    Download and use the apps

    Access your subscription from outside of the office

    Get relevant news and insight straight to your inbox

    • Sign in
 
    • Newsletters
    • Account details
    • Contact support
    • Sign out
 
V3.co.uk
  • Web

Social networking revenues disappoint

Niche is the way forward, say analysts

  • Robert Jaques
  • 03 July 2008
  • Tweet  
  • Facebook  
  •  
  •  
  • Send to  
0 Comments
Social networking
Social networking firms are failing to capitalise on the data they collect

Revenue generated from social networking businesses in the US continues to be disappointing, new research reports.

In-Stat said that US social networking firms have not delivered predicted revenues despite operating for more than 13 years.

The analyst firm blames this shortfall on a failure to find and exploit different models that capitalise on the data such sites collect.

Affiliate advertising, the selling of virtual goods, micro-payments, site merchandising and data mining are all viable alternatives to traditional revenue models, according to the analyst.

"Development of niche social networking sites is an essential piece of the monetisation puzzle," said In-Stat analyst Jill Meyers.

"The more specific a social networking site is to a select group of users, the more targeted the advertising can become, the more loyal the membership will be because it caters to specific interests, and the more opportunities the site will have to be profitable."

In-Stat forecasts 92.2 million social networking users in the US by 2012. However, two-thirds of respondents to an In-Stat US consumer survey do not pay for premium services or features.

  • Tweet  
  • Facebook  
  •  
  •  
  • Send to  
  • Topics
  • Web
  • Social Networking

V3 Latest

First plant to grow on the Moon, err, dies
First plant to grow on the Moon, err, dies

Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night

  • Communications
  • 18 January 2019
Fortnite news and updates: Fortnite made $2.4bn in 2018, according to SuperData
Fortnite news and updates: Fortnite made $2.4bn in 2018, according to SuperData

Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018

  • Software
  • 18 January 2019
Japanese firm sends micro-satellites into space to deliver artificial meteor showers on demand
Japanese firm sends micro-satellites into space to deliver artificial meteor showers on demand

Meteor showers as a service will be visible for about 100 kilometres in all directions

  • Communications
  • 18 January 2019
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data

New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago

  • Communications
  • 18 January 2019
Back to Top
  • Contact
  • Marketing solutions
  • Enterprise IT Events
  • About
  • Terms & conditions
  • Privacy policy
  • RSS
  • Twitter
  • Newsletters
  • Facebook
  • YouTube

© Incisive Business Media (IP) Limited, Published by Incisive Business Media Limited, New London House, 172 Drury Lane, London WC2B 5QR, registered in England and Wales with company registration numbers 09177174 & 09178013

Digital publisher of the year
Digital publisher of the year 2010, 2013, 2016 & 2017