As UK gamers count down the days to the launch of Nintendo’s next-generation console, high street retailer Game has announced that it will be opening its flagship Oxford Street store at midnight on Thursday 7 December to kick off sales.
Games said it is expecting hundreds of customers who have pre-ordered their Nintendo Wii's to queue up to collect them on the stroke of midnight.
The retailer’s launch extravaganza will include music, crowd entertainment, competitions, pizza delivery and demonstration Wii pods.
The Nintendo Wii will be available at a price of £179.99, including the Wii Sports package.
Anna Macario, Game's marketing director, said, "We are anticipating huge crowds of customers will come to our Oxford Street store to get their hands on their Nintendo Wii at the first possible moment. The console has been hotly anticipated by thousands of customers who have reserved this console for weeks in advance and we are working flat out to make sure customers get the products they want first."
The high availability of the console has meant it has not hit eBay before launch in the UK with quite so much impact as the PlayStation 3.
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