Platinum Technologies has revamped the pricing and packaging of its InfoAdviser online analytical processing (Olap) application and relaunched it as Perspectives.
The aim is to make the product - designed specifically for sales and marketing departments - more attractive to a broader set of users in order to boost volume sales, which will, in turn, Platinum hopes, drive its revenue from data warehousing products.
It is no longer exclusively aimed at sales and marketing departments but at any profit and loss manager - such as vice presidents of sales or product managers - or at anyone trying to maximise their productivity, according to Theresa O?Neil, vice president of data warehousing.
She said: ?We?ve been quiet on the decision support front lately because we?ve been focusing on data warehousing and data movement. But, we?re now aggressively pursuing this market because we believe the two are interdependent."
She continued: "Users' demand for information is increasing all the time, while IT?s resources are staying the same, so demand for decision support tools will help drive our data warehouse sales more strongly."
As a result, the software company has rewritten its former desktop package to incorporate the InfoBeacon back end Olap service, making it a three-tier, server based offering.
In league with the change and to try to increase volume sales, Platinum has also shifted the pricing from a user based model to a server based one, with a reduced per user charge. No further details are yet available.
Perspectives has also been given a new front end, written with the product?s own development wizards, which customers can use to set parameters on the data they wish to analyse.
While Perspectives is to replace InfoAdviser, which will no longer be sold, Platinum guarantees to support the old product as long as necessary and says the upgrade, which takes about a week, is covered by customers? maintenance agreements.
The company also plans to come out with industry specific versions of the product later in the year and is in the process of devising a channel and OEM strategy to boost sales further.
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