The Online Privacy Alliance is putting the final touches to its plans for self-regulation of the Internet.
The Alliance, a group of 50 Internet companies and online trade associations, including Microsoft, Netscape and IBM, has drawn up a draft proposal which it hopes will satisfy the government's policy to protect the privacy of consumers online.
The US government has been pressuring the industry to come up with an effective way of dealing with online privacy but has so far failed to produce a comprehensive program.
Last month the Clinton Administration said it would give companies more time to develop their own privacy rules but warned it would be forced to act if the new efforts do not go far enough (see Newswire 23 June).
The Department of Commerce is scheduled to report to the White House later this month on the industry?s progress.
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