Compaq president and CEO Eckhard Pfeiffer flew into the UK last week amid speculation the company may be planning to sell direct.
At a press conference in London, Pfeiffer reiterated the company's plan to become a top three worldwide computer company by the year 2000.
Pfeiffer claimed the company was well on the way to achieving its goal, which will require it growing into a $40 billion (#25 billion) company by the end of the century. "To achieve that aim would mean growing at a rate of 25% a year. So far, Compaq has been growing at around 40% a year, so we will make the top three," said a confident Pfeiffer.
Following the announcement of Compaq's fourth quarter results last month, Pfeiffer said he expected further strong growth throughout 1997. "We're clearly focused on the high growth segments of the IT industry with products like our industry-standard NT-based professional workstation - a market segment that's forecast to grow more than 40% a year to 2000."
Also at last week's conference, Compaq announced a $10 million (#6.25 million) investment in a new pan-European telephone support centre in Dublin, fuelling speculation the company may be planning to sell direct to customers. Compaq strenuously denied the rumours, which would outrage its authorised dealer channel.
When the Compaq Care Centre goes live in June, calls will be handled by the manufacturer, rather than authorised dealers.
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