Toy giant Mattel, manufacturer of the Barbie doll, confirmed today that it will put $50 million into developing its Internet business.
Mattel plans to combine the content and commerce of its various titles and brands under the Mattel.com domain. The toy maker says it is confident the Internet venture will be a run-away success.
Jill Barad, Mattel?s chief executive believes it could easily generate $60 million in sales next year alone.
Mattel recently agreed to acquire The Learning Co and Purple Moon, the specialist girls gaming company which was forced to close its doors in February this year.
Mattel has already been highly successful with its Barbie CD-Rom collection which now accounts for around half of the top 20 best selling girls games titles. We will undoubtedly be seeing a lot more of Barbie in its Internet venture.
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