Retail giant PC World is to install special clinics in its 86 stores nationwide, allowing customers direct access to technicians who can help with queries, carry out repairs and destroy lurking viruses.
Michelle Atkins, a PC World representative, said that although the service was initially aimed at the home consumer market, it is also open to business customers.
"If they do experience problems, one of our technicians can visit them on their premises. However, smaller businesses with just one or two computers will be able to bring their PCs into the stores," she said.
All of the cash injection will be spent on building open lab facilities, which will allow computer users to be fully involved in the consultation process. PC World carries Symantec and McAfee antivirus software.
James Coombes, new business development manager at Panda Software, is confident that the move is not a direct threat to business resellers, but may affect those who find that customers are buying from PC World, such as independent retailers.
"PC World also has an arm which is specifically targeted at businesses, so the competition has always been there," he said. "People and even businesses that do not have in-depth knowledge of the PC industry often go to PC World stores for advice, and I personally think this is a good thing."
Geoengineering on the sea floor near glaciers would form a new ice shelf to prevent melting
Alterations in capillary blood flow can be caused by body position change
Curiosity rover is in 'normal mode' but not transmitting scientific data back to base
NatWest outage comes a day after Barclays' IT systems shut out customers and staff