Intel has been slammed for allegedly attempting to influence the editorial content of Web sites with its online advertising policy.
The chipmaker is offering incentives to hardware manufacturers that sport its 'Intel Inside' logo to advertise on Web sites with 'Optimized Content' - an Intel term for multimedia content that is best viewed on systems with Intel's fastest processors.
Intel has formulated a series of criteria Web sites must fill in order to qualify for the Optimized Content programme - and potentially attract Intel-sponsored advertising. These criteria include a mention such as "contents of this page benefit from the performance of the Intel Pentium II processor".
According to some US press comments, this implies that Intel is, indirectly, attempting to influence online publishers by luring them with advertising.
Intel has denied any such intent.
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