Vodafone has abandoned per-megabyte charging for its mobile data service and has adopted flat-rate pricing for the first time.
Vodafone data users can now opt for a £25 per month charge for unlimited access in the UK, or £8.95 for a 24-hour session in Europe.
The operator has also doubled the amount of data that overseas users can download in countries where Vodafone has a data sharing agreement, up to 200MB for £95 per month.
"3G broadband is a cornerstone of Vodafone UK's wider communications offering," said Kyle Whitehill, director of the Enterprise Business Unit at Vodafone UK.
The move mirrors the policy of T-Mobile, which was the first UK mobile phone network operator to introduce flat rate charging. The move bought T-Mobile a rapidly increasing market share and a widening of its customer base.
Vodafone's service is flat rate within "fair use" limits of 500MB per day session and 3GB per month.
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