Cable & Wireless Communications (CWC), the UK?s biggest cable operator, is set to announce the purchase of a major stake in an interactive television company today.
CWC is expected to take a 50.1 per cent stake in Two Way TV. The move will enable CWC to offer consumers interactive games with the launch of its mighty 200-channel digital television service. London based Two Way TV, formed in 1992, enables viewers to compete live with contestants on popular programmes including Supermarket Sweep and A Question of Sport.
Two Way TV has been trialing the service in the Midlands for several years, backed by gaming and hotels group Ladbroke and US venture capital company Vencom. It is thought that CWC will offer the service to its customers later this year at a considerably reduced fee than the current #9.95 per month, which includes a ?black box? receiver.
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