AMD today announced an 800MHz version of its Athlon processor, in a move which analysts say brings the chip maker one step closer to catching up with major rival Intel.
The launch, which took place at the Consumer Electronics Show in Las Vegas today, will bring AMD's latest offering up to speed with the latest chips from Intel.
In addition to the semiconductor launch, AMD said it has signed up PC manufacturers including IBM and Compaq to include the new Athlons in their consumer PC offerings.
Dataquest senior analyst Joe D'Elia said the launch would increase AMD's credibility with the PC market.
"In terms of this specific launch, it's just another notch upwards, but the real impact is the credibility it will bring to the company. It will also help AMD grab a further chunk of market share at the lower level, where the volume is," he said.
"The fact that companies like IBM and Compaq are using AMD's product means that the company is accepted as a mainstream player," he added.
D'Elia said that although AMD is making ground in the consumer and Soho markets, it still needs to break into the corporate market to gain any real ground on Intel.
"The more acceptance the company gets, the nearer it gets to breaking into the corporate markets," he said.Intel announced its 800MHz Pentium III at the end of December.
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