Siemens has begun selling its Celsius workstation range outside Germany for the first time, in a bid to capture a bigger slice of the European market for high-specification machines.
The company is offering its Celsius single-CPU 420 and dual-CPU 620, both Pentium III machines, which will be priced from £1,500 to £2,500, depending on client needs. Both target the general-purpose workstation market.
Siemens is also selling its highest-specification Celsius 630 Pentium III Xeon system for £4,000 to £6,000, aimed at computer-aided design and vertical applications markets.
Bernd Kosch, Siemens'director of workstation marketing, said the machines are "not the cheapest money can buy" but are competitive with similar offerings from Dell. "We are going for the premium quality and price positioning," he said.
Kosch said Siemens has built a marketing team to push the range in the UK and will work with value-added resellers to reach its market-share goal of 5% to 10% with a target of selling about 5,000 machines in the next year.
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