Sega's Dreamcast, which hit the stores in the US yesterday, has got off to a flying start.
Games fans in the US camped out to get their hands on the Dreamcast, which with in built Internet access is the most advanced games console on the market.
Sega has yet to release sales figures for the first day, but a spokesperson for the company said “we are more than happy”. Sega claims that more than 300,000 Dreamcasts were pre-ordered in the US.
Sega, which lost $400 million in its last fiscal year, is gambling everything on the success of the Dreamcast. Industry watchers believe it is a dead cert if it manages to get enough games into the market in time for the festive season.
More than 600 games are available for the Playstation. The N64 has about 165. Sega promises to have about 20 Dreamcast games on the market by Christmas, priced at about $50 each.
It also has a lead on its competitors Sony and Nintendo, which will not launch their second generation consoles until next year. The gaming giant is not assured an easy ride, however. Sony and Nintendo have entrenched systems in the market and have also slashed prices in anticipation of Dreamcast’s arrival.
The Dreamcast sells for $199.99, whilst both Sony and Nintendo’s consoles are now under $100.
Sega is spending $100 million to market and advertise Dreamcast, focusing on its advanced graphics and power. The 128bit microprocessor is four times as powerful as Playstation and twice as fast as the N64.
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