Microsoft attempted to improve its credibility in the Internet world yesterday when it bought Californian start-up Interse Corp, which sells software for analysing Web site traffic patterns.
The software giant intends to integrate the software, Market Force version 3.0, into its Windows NT-based BackOffice bundle to try and make it more attractive as a platform for deploying intranets or Web sites.
Microsoft is also evaluating whether to integrate the product into its SQL Server database and the Panorama online analytical processing software it acquired when it bought Panorama Software last year.
Market Force enables users to determine what time of the day or week their Web sites are most in use and provides a list of which companies are logging on most, what type of organisations they are, which hot links from other sites are getting them on to their site and which browser is being used.
Terry Myerson, Interse?s president and chief executive, and the rest of the firm?s 30 staff will join Microsoft?s Internet server applications division on 17 March to oversee the integration and further development of the product, but no timescales were available for delivery.
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