In the midst of London Fashion Week, Olivetti's systems and services division announced a change of image.
From the beginning of April, Olivetti UK, the systems and services arm of the Olivetti Group, will trade under the name Olsy.
The new name will be accompanied by new corporate colours, warm orange and brown in place of Olivetti's speedy blue.
Jon Wedge, director of marketing and development at Olsy, commented: "We see Olsy as a warm sounding name. The 'Ol' is an echo of the Olivetti image and the 'Sy' represents the systems and services side. The soft colours we chose to reflect the fact that we are a people organisation.
Speedy blue is more representative of hardware."
The name and image changes were accompanied by an organisational restructuring.
The systems and services group will now operate as a separate legal entity to the rest of the Olivetti group.
Alan Watson, managing director of Olsy, commented: "Olsy is one of Europe's leading providers of systems and services for major corporations in banking, retail and the public sector. It is appropriate that such an important organisation has its own separate and distinct identity. The restructuring and progress of the sale of the PC operation to Piedmont International represented a perfect opportunity to review our position."
Piedmont International, which announced plans to buy Olivetti's PC unit for around #100 million in January, has just signed heads of agreement to purchase the division.
Despite the changes, Olsy said it was business as usual. Olsy customers in the UK currently include Abbey National, Barclays and Nat West banks, Alliance & Leicester, the Halifax and WH Smith.
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