IBM will announce later today a marketing and technology partnership with supply chain management company, i2 Technologies.
The three-year deal will see the two companies cooperating on marketing and R&D and IBM reselling Dallas based i2's products. These include Web based supply chain management, customer relationship management, product lifecycle management and Web storefront personalisation products.
Robert Humphrey, vice president of marketing at i2 told VNU Newswire, "IBM is aggressively rebranding itself as an ebusiness company and part of its new strategy is to embark on deeper relationships with select number of market leaders."
First to emerge out of the relationship will be an integrated product suite combining the two company’s technologies which will be announced in October.
Humphrey explained that IBM was already an i2 customer using its products internally and so the decision to enter into this relationship and remarket the products externally was based on "real business success" and not just a sales and marketing decision.
There is clear benefit for both partners in the alliance as while IBM gets a huge boost to its ebusiness portfolio, i2 will get access to markets that IBM has already successfully conquered.
"The relationship will dramatically increase our distribution channels," said Humphrey. "It will help us to expand into new markets such as Europe and Japan where IBM already has a strong presence."
Another side of i2’s business is its online trading community offering called The Rhythm Exchange. Last month it entered into a partnership with Hewlett-Packard to launch a private exchange or portal, for the electronics industry where multiple suppliers coexist with companies to ease procurement.
Humphrey said IBM is set to launch a similar trading community for a specific industry using i2’s technology.
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