Virgin Atlantic has relaunched its website with a full online flight booking system.
The site lets consumers book flights on all Virgin Atlantic routes. Virgin Freeway members can access their loyalty points balance and prospective members will be able to enrol online.
"We have recognised the growing importance of electronic communication and commerce, as online usage around the world has grown dramatically in the last few years," explained Virgin Atlantic managing director Steve Ridgeway.
Virgin Atlantic has signed an agreement with Time Out magazine to provide up to date destination, weather and currency information on countries served by the airline. This service will go live later this summer.
The site was developed by iXL, a US based specialist in travel websites. US-based EDS, which owns Shares, Virgin Atlantic's airline computer reservation system, built the booking engine for the site.
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