Former Apple chief executive John Sculley has put his weight behind an Israeli startup called Gizmoz that specialises in e-marketing applications.
Sculley, who joined Apple with the reputation of being a marketing genius at Pepsi, claimed he had not seen such promising technology since the Macintosh computer arrived on the scene almost 20 years ago. He has joined Gizmoz as chairman of the board.
"Gizmoz is enabling businesses with the ultimate marketing vehicle for the interactive world. I'm confident this medium will soon become an important e-marketing platform for media companies and ecommerce players all over the internet," he said.
Eyal Gever, Gizmoz's founder and chief executive, said that the company's software enables advertisers and media and content providers to develop private distribution networks that target interested customers and users. It is aimed at both the business-to-business and business-to-consumer markets.
"When you see a Gizmo, you can, with one click, save a copy to your desktop, take it to your website or send it by email. They require no plug-ins or downloads. They are a 12K Java applet," he said.
But although the Gizmoz offering reports usage data, it does not provide users with personal information. "It's a two-way communication channel where users can be active. Our receivers can view information on PCs, set-top boxes, and future Java-enabled machines," Gever explained.
He added: "We have built a private network with a chance to grow virally. This is a way for companies to communicate and distribute information to their customers. Gizmoz tracks user activities and delivers marketing feedback in real time."
Gizmoz is a multi-layer streaming media container that can hold database driven online data such as two and three dimensional animations, photos, streaming video, audio and text.
Gever said: "John and I have been working together for more than three years. He understood this vision and the time it would take to bring the solution to market." The two met through a mutual friend at Apple.
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