Anglo-Dutch metals manufacturer Corus has installed content management software to standardise and revamp its customer-facing web presence.
With a roll-out due to begin in September, Corus will apply the new technology platform to the online presentation of all its products, services and markets in 40 countries worldwide.
It will be used to unify and standardise all customer-facing manufacturing, sales and distribution information accumulated and managed by the company's various business units.
Maria Harris, new media manager at Corus, explained that customer-facing information had proliferated into 80 separately managed websites.
"There was a perceived need to have individual websites to support products [or] businesses," she said.
"Each site was created with a specific purpose and specific target audience, for instance a business, a product or a function."
As well as bringing the websites onto one management platform, Harris said that the new system would allow the structure of the Corus web presence to reflect "significant organisational change" over the past 12 months.
Corus will use Vignette Content Management from software vendor Vignette's V7 product family, and use design and implementation services from its professional services delivery partner, Aspect Group. Both will also help with training.
The implementation will replace existing systems, ensure a standardised and secure management procedure across all sites and help consolidate 80 Corus sites into approximately 12.
Harris said that when Corus was founded in 1999 from the merger of British Steel and Dutch-owned Koninklijke Hoogovens, large-scale web usage was still in its infancy. For this reason the company is currently using several different technologies.
"With the new system we will be able to easily share functionality and content, increase consistency in branding and tone of voice and enable users to easily search all of Corus," she said.
The implementation will also allow the firm to create content geared to vertical markets, and organise product details in a targeted way for a variety of customers.
"We will be talking our customers' language," said Harris. "For example, in automotive we can organise product details by the parts of the car and not by steel grades."
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