RSA Security has brought its cross-channel authentication solution to the UK, promising a more accurate way of detecting fraudsters while easing the burden of proof on end users.
RSA Identity Verification has already been used for some time by financial institutions, healthcare organisations and e-commerce firms in the US to help authenticate users, according to RSA's head of ID verification services, Bryan Knauss.
Knauss cited recent research by Cifas, a UK fraud prevention organisation, which found that UK identity theft increased by more than 30 per cent last year, costing the economy over £1.2bn.
"We think the RSA Identity Verification Platform is very relevant here. It's a mechanism that uses knowledge-based verification to verify that an individual is who they say they are," he said.
"The multiple choice questions are easy for the consumer, but hard for the criminal to guess."
The platform uses an intelligent question engine to tap data from a number of sources, including credit reference agencies, the electoral roll and mobile phone carriers, and formulates dynamic real-time questions.
The system can be used in call centres, on the web or at point of sale, and could be deployed in situations such as new account enrolments or high-risk transactions. There are plans to integrate the platform into the current 3-D Secure authentication systems, for example, Knauss explained.
Aside from a basic name and address match, the system could throw up questions that would be difficult for an imposter to guess, such as the name of a person with whom the user has co-habited in the past. The system also generates red herrings to throw criminals further off the scent, said Knauss.
Aside from decreasing fraud rates, the system could boost customer satisfaction and reduce call centre overheads, according to RSA.
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