One of the largest makers of video games, Electronic Arts (EA), is preparing to sign deals for product placements in its games.
In what could be the biggest such deal in gaming, EA will this week sign contracts worth more than $2m with burger giant McDonald's and chip manufacturer Intel.
The first EA game to incorporate the virtual products will be the next version of The Sims, called The Sims Online.
Players will be able to see virtual Big Macs and virtual computers emblazoned with Intel logos.
Because of the growing trend for product placement deals, game players will see more of their favourite characters in popular games using well-known brands.
Such developments are not restricted to EA: the main character in game developer Activision's latest release, Pro Surfer, is seen using a Nokia mobile phone.
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