Altavista has revamped its online services and renamed them the New Altavista Network, while combining its search and shopping sites to create a new "megaportal".
And as part of its aim to become the "first ever knowledge portal on the Internet," the firm has also introduced a new brand identity, logo, redesigned Web site and $120 million advertising campaign.
This latest move is an attempt to attract users away from rivals such as Yahoo, to which AltaVista has recently lost ground.
Charles Rashall, Altavista?s vice president of marketing, said: "No portal has done this. We're taking direct feeds from content providers. It's like a broadcast model. We're making sure we're giving users the best possible information."
Such content providers include the Wall Street Journal, New York Times, Washington Post and CBS Market Watch, and company officials said that the AltaVista Live! megaportal was being continuously updated 24 hours a day by a team of round the clock content editors.
To create the New Altavista Network, the firm has combined three Internet services - its New Altavista Search engine, the New Altavista Shopping.com buying guide and the Altavista Live! megaportal, which it claims is the first to offer personalised services in realtime, with content provided by more than 100 of Internet companies and media brands.
Altavista Live! will also provide Internet communication services such as customisable email notification and community publishing in conjunction with partners such as Critical Path and Activerse.
The new and improved Altavista site also includes live video, constantly updated news and weather information, and tools such as a digital "shopping assistant" that suggests gift ideas. AltaVista also plans to offer instant messaging using both America Online and Microsoft technologies. Users can access the site at www.Altavista.com.
Altavista is owned by Internet investment firm, CMGI, which purchased an 83 per cent stake in August from Compaq Computer for about $2 billion as part of its plan to build a large family of Web companies that can share information and technologies.
CMGI also has a stake in Lycos, which today unveiled a new retail site at www.shop.lycos.com. Lycos is developing a rewards program to give cutomers the incentive to buy and drive traffic to specific businesses.
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