Accountants have panned a survey produced by US solutions provider Viant, which suggested there is a lack of e-commerce consulting services in this country. A survey of more than 200 medium and large UK companies found that although 40% of them intended to implement an e-commerce strategy, they did not have all the skills required to deliver the desired results internally. Yet 67% of the companies that will need the help of an external supplier do not know any firm that can provide the overall co-ordination and integration of the essential elements to be successful in taking advantage of e-commerce. But Robert Conway, global technology industry leader for financial advisory services at PwC, said: 'There are a number of e-business consultants in the UK, such as ourselves, Arthur Andersen and IBM. All anyone has to do is read papers to see examples of such companies. 'E-business is a number one priority for us in terms of growing business. 'It is fundamental to our business and will be mega for the next five years. Businesses not using e-commerce will struggle to exist.' However, Fergal O'Driscoll, executive director at Goldman Sachs, said: 'There are few firms able to serve the needs of leading corporations in the UK.' The survey coincided with the launch of what Viant dubbed 'a new breed of digital consulting firm' in London which will offer a multidisciplinary approach to the Internet and emerging media.
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