Tomorrow Virgin Net will open an online entertainment and leisure service, free to all Web users, to coincide with its move from paid for to free Internet access.
The portal will bring together Virgin Net's existing music travel and sports channels with a variety of services designed for consumers to efficiently organise their leisure time.
David Johnson, director of business development for Virgin Net said the shift in focus will reflect the Virgin brand values more strongly: "Virgin is synonymous with entertainmentand leisure and over the past two years has picked up a number of awards for its unique content, which has always set it apart from other access providers," he said.
Virgin maintains that since going free for exisiting subscribers from 1 April and for the general public from 1 May it has seen a considerable jump in visitor levels. It now claims 800,000 unique users, of which more than 200,000 use Virgin Net's free access package.
Earlier this year Richard Branson announced that virtually every part of the Virgin empire will have some form of ecommerce business by the end of this year.
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