Novell is targeting 25,000 prospective European channel partners with a glitzy advertising and direct marketing blitz, as it continues to overhaul its reseller model.
The networking giant hopes to attract resellers, consultants, developers, OEMs, Novell solution providers and Internet service providers, to sign up to Partner Net, its Internet based channel service.
In March, Novell scrapped its three-level channnel model and is introducing a two-tier scheme, forcing all resellers to reapply. The scheme will replace existing Platinum, Gold and Authorised reseller badges with two accreditations, Business Experts and Business Partners.
Under the new model, which Novell aims to implement by 1 November, Business Experts will have large software partners rubbing shoulders with resellers, consultancies, training firms, OEMs and ISPs. Novell believes the 30 current Platinum level partners in the UK and Ireland will become Experts.
Novell also expects its current 500-strong band of authorised resellers to join the lower Business Partners tier.
Partner Net is aimed at both types of company. For a #99 subscription fee, members receive a personal identification number that gives them access to support, training, and Novell sales and marketing tools. Partners can also download or purchase additional sales tools and services.
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