Enterprise content management (ECM) vendor Open Text today announced the acquisition of Vizible Corporation, a provider of digital media interface technology, in a deal designed to help Open Text extend its rich media offerings.
Toronto-based Vizible produces applications which deliver content across a range of devices, and offers rules-driven content presentation that allows the user experience to be individually tailored.
The company also enables customers to syndicate rich media content via a standards-based platform, allowing organisations to offer easily embeddable content for partner or customer sites.
Social media is driving a demand for content owners to differentiate by creating richer, more engaging experiences through video and other visual elements, according to Scott Bowen, president of Open Text's Digital Media Group.
"Our acquisition of Vizible adds powerful tools and digital media expertise to the Open Text ECM Suite, and will play a central role in the development of innovative digital and social media solutions," he said.
Open Text will add the Vizible team to its Digital Media Group. Anthony Gallo, founder and chief technology officer of Vizible, will become vice president of digital media experiences at Open Text.
"At Vizible we worked to give customers the best of both worlds: the ability to create and easily offer rich visual experiences for their audiences, while retaining control and providing quality usage data," said Gallo.
"We are excited about the opportunities afforded at Open Text, where we will be able to build on the work we've done, and integrate our solutions to c omplement the broader portfolio of Open Text's digital media, social media and ECM offerings."
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