A two-way text messaging service has been developed for Sky digital satellite viewers by UK telco Thus and Sky Interactive.
Sky digital customers can already send text messages from their TV to any UK mobile number through a 'message to mobile' service within the Sky Active portal.
But the new service enables mobile phone users to respond to a Sky Active text, sending a message back to the viewer's TV.
Sky Active viewers will also be able to set up multiple accounts so that each household member can send and receive their own text messages.
The service uses Sky Interactive's enhanced WML micro-browser technology, connecting via the Sky Interactive online infrastructure to an interface managed by Thus.
The service will cost 10p per minute.
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