EthioGift, Ethiopia's leading e-commerce website, has said that its customers prefer to send sheep to their friends, family and loved ones as a token of their esteem.
The trend has become so noticeable over the past two years that the website has offered the animals in three sizes - medium, big or very big - to overseas customers wanting to send gifts to friends and family in Ethiopia.
According to Wired magazine, most Ethiopians are not used to giving flowers as a gift, while sheep are a very common present.
An EthioGift spokesman told the magazine that, while globalisation has meant that people are starting to become more and more alike, there are differences that e-businesses have to take into account.
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