Users were treated to the entertaining sight of Intel scrapping with one of the UK's best known high street retailers last week.
The chip giant accused Dixons of pushing up the price of PCs. Intel CEO Craig Barrett remarked at Comdex that Dixons charges "ridiculous margins" for PCs.
Dixons was quick to hit back, suggesting that Intel's ire had more to do with its performance versus competitors AMD and Cyrix than profiteering on the retailer's part.
"What is really happening is that we are selling more PCs in our stores that have non-Intel chips in them and (Intel's) market share has fallen considerably," said Dixons in a statement.
The spat highlighted the large disparities in price between PCs in the UK and in other parts of Europe and the US. UK PC prices can be up to a third higher than those in the US and Germany.
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