High-street music retailer HMV has announced plans to let shoppers compile and press their own CDs within its stores.
The company will launch the digital distribution system - developed by Virtual Music Store (VMS) - at its Oxford Street store in London on 18 May, following trials at its Reading store.
Customers use machines called Browser Heads, which resemble games consoles, to select individual tracks through digital browsers. The tracks can be edited into a playlist order, and a personalised CD will then be pressed and packaged in-store.
The system also includes so-called Virtual Pressing Plants, which will hold the music in a secure encrypted area with capacity for thousands of tracks. The system uses an eight-speed multiple CD recorder.
VMS said it plans to have the Browsers in 1000 stores by the end of next year and that the partnership with HMV is an important step towards that goal.
Brian McLaughlin, managing director at HMV Europe, said: "HMV will be the first UK music retailer to give music buyers the chance to create their own CDs."
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