Sony, determined not to repeat its Betamax fiasco that saw it lose out to VHS, has confirmed it is licensing its Memory Stick technology to six Japanese electronics manufacturers.
The Memory Stick is a small device used to store digitised computer, music and picture files which can be transferred to a variety of electronic devices. The Memory Stick is part of Sony’s digital Walkman it recently released in Japan.
Sony is betting heavily on the Memory Stick being used in everything from video camcorders, digital cameras and PCs as a portable storage device.
So far Sony has licensed the Memory Stick to Fujitsu, Sony affiliate Aiwa and four leading electronics manufacturers - Sanyo, Sharp, Pioneer and Kenwood.
Sony is determined that it will not see a replay of its Betamax flop, which lost out to VHS in the home video and camera market after the company failed to license it to other manufacturers to win support for the format.
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