World leaders and pop stars gave their support yesterday to a United Nations Web site aimed at raising money to combat poverty across the globe.
US president Bill Clinton, UK prime minister Tony Blair and former South African president Nelson Mandela made the first hits on www.netaid.org, the NetAid Web site, which was launched yesterday.
The site was created through a partnership between the United Nations Development Programme (UNDP) and networking company Cisco Systems, aimed at promoting awareness of extreme poverty and working to move Third World nations online.
NetAid plans to integrate television, radio and the Internet with world renowned pop stars to generate more than one billion hits on the Web site, which the organisers hope will lead to donations of goods or money.
Three overlapping NetAid concerts featuring a host of well known musical artists will be held 9 October at Giants Stadium in New York, Wembley Stadium in London and the Palais des Nations in Geneva and will be Webcast via the site.
The NetAid Web site, described by the organisers as one of the largest Web sites ever, was built by KPMG Consulting in 90 days and is designed to handle up to 60 million hits per hour and up to 1,000 ecommerce transactions per second.
Graham Oates, partner at KPMG Consulting, said: "The site will make it possible for people and companies around the world to learn about the needs of other communities and to take specific actions to help address those needs."
Akamai Technologies, an Internet content delivery service operator, will serve the site content using a distributed network of over 1,200 servers in more than 90 data centers worldwide. The Web site will have the capacity to serve 12Gbytes of content and will be managed from Akamai's network operating centre.
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