According to an international survey by MORI on behalf of the International Research Institutes (IriS), the vast majority of people in developed countries have heard of the Internet.
The report indicates that in most industrialised nations more than three quarters of the population know about the Internet and what it is capable of. Compared to two similar studies made at the beginning and end of 1996, Internet awareness is on the rise, particularly in countries like Sweden, the US, the Netherlands and Canada where up to nine out of 10 citizens know about the net.
The survey - Business and Consumer Attitudes to the Internet - represents the opinion and behaviour of 670 million adults in 22 countries and was based on interviews with over 21,000 people.
Another key finding of the report is the increased popularity of the modem.
In most countries surveyed, more than a third of all PCs are equipped with modems. That figure rockets to more than 70% in the US.
Jim Fouss, president of IriS, said: "Today the US no longer leads the world in PC penetration and we expect other countries to be catching up by the time we do our next survey at the end of 1997."
A 12 page summary of the 22 country study is available free from Janette Henderson at MORI on 0171 928-5955.
The complete survey costs $500 (#300).
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