The UK government has put its weight behind Greenwich Electronic Time (GET), an initiative designed to provide a universal time standard for the Internet age.
GET is based on Greenwich Mean Time (GMT) but claims to be more accurate as it uses atomic clocks and not astronomical observations alone.
The UK government hopes that GET will be adopted as a universal time standard for electronic communication and trade. Its primary advantages are that companies will not be confused over time zones across the globe, and will be able to base their service commitments on a single time standard.
Unlike Swatch Beat time, which has not taken off, GET requires no changes to internal business applications. Industry watchers maintain that one of the drawbacks of Beat was that its universal adoption would have cost businesses the equivalent of their Y2K spend.
A short business information video is to be released soon, explaining GET and the increased time pressures that come with globalisation. It stars Jonathan Ross, John Cleese and e-minister Patricia Hewitt.
A set of synchronisation and communication tools will be made freely available on the GET website which was launched by the Prime Minister, Tony Blair, on 1 January.
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