Internet service provider Freeserve has joined forces with regional newspaper publisher Newsquest to increase online usage of its auction site.
Newsquest will incorporate Freeserve Auctions into its websites and stop using its Auctionhunter brand name. Freeserve Auctions will appear as the auction service on the publisher's regional newspaper websites.
Newsquest, a subsidiary of US publisher Gannett, will take a 9.9 per cent stage in Freeserve Auctions which went live in November last year.
"Freeserve Auctions will benefit from the reach of Newsquest's UK-wide portfolio of regional newspaper titles and from inclusion in Newsquest's regional newspaper websites," said Freeserve chief executive John Pluthero.
Newsquest publishes more than 180 titles in the UK, including 11 daily newspapers and weekly niche publications.
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