Online casinos and gambling websites will be allowed to advertise their services in the UK from September 2007 under new rules published today.
The guidelines are an addition to the Gambling Act 2005, which will allow gambling companies more freedom to advertise services when it comes into force at the same time.
However, the legislation still restricts the manner in which services can be advertised to protect children and vulnerable individuals.
Spread-betting websites will only be allowed to advertise on specialist investment television channels and radio stations that deal with finance.
Adverts will also be banned from portraying gambling as a way for people to get out of debt, increase their personal attractiveness or have greater success with the opposite sex.
The only gambling adverts currently allowed on UK television are those for the National Lottery.
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