British consumers believe that DVD will replace VHS as the most popular format for home entertainment, according to research released today.
More than one third of the British population will be buying DVD media instead of VHS format in the future, making it one of the fastest growing mediums for home entertainment, maintains a report compiled by Mori Research for Creative Labs.
More than half of the respondents in the 15 - 34 age bracket indicated that they will be buying DVD instead of VHS in the near future.
The results indicate that digital technologies, and specifically DVD, are set to dominate the home entertainment industry in the next couple of years.
"At the moment there's a good level of title support for DVD. However, the number of DVD titles is set to dramatically rise, as are gaming titles," explained Franco de Bonis, European product manager for Creative Labs.
"This will ensure that the trend towards DVD and away from traditional formats such as VHS and tape will increase".
Creative Labs' research also highlights the fact that consumers are moving their PCs away from a home office environment and into entertainment areas that were previously the domain of the TV. According to the research, 36 per cent of PCs are now in the bedroom, 18 per cent in the lounge, and a further 20 per cent around the home.
"This illustrates a lifestyle change that makes it more common for people to use their PC as a form of entertainment, not purely as a functional piece of equipment," explained de Bonis.
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