Fashion e-tailer Zoom.co.uk has launched a free umetered internet access service for its members, offering 24x7 access.
The service features no monthly subscription or call charges and is accessible through an 0800 telephone number. New members will need to pay a one-off charge of £10, although this is returned in gift vouchers.
Zoom, which launched in June last year, provides shopping and fashion news as well as the opportunity to buy online. The company also offers email and message services for its members.
Current active loyalty program members will be eligible for immediate free internet access. New members will pay a fee of £10, which they will receive back as vouchers to spend on high-street brands such as Top Shop, Top Man, Evans and Hawkshead.
Zoom said nearly 60 per cent of its members buy online, and spend most of their time on the internet searching and planning their next purchase.
Eva Pascoe, Zoom's managing director, said: "The service will enable members to have more fun browsing and more money to spend without the worry of the clock ticking."
However, this is not strictly true because users will be disconnected from the service after one hour. Like many 'unlimited' access offerings, users will find that they are disconnected in the middle of using the service as ISPs try to ensure that systems are not left open.
To sign up to Zoom's Free Access to Consumers Online service, users need to visit the website, www.zoom.co.uk. The e-tailer could not confirm how many existing members it has, but said the figure is high.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago