Data storage company Imation has gone on a campaign trail in a bid to drive adoption of a floppy disk format which could eventually replace today's 1.44Mb, 3.5in standard.
The technology, called LS-120, is capable of storing 120Mb of data, "equivalent to 83 floppy disks". It has been developed by Imation in conjunction with Compaq, Panasonic and OR Technology.
According to Imation, the LS-120 is backwards compatible with the 1.44Mb standard and will read and write these disks three times faster than a normal 1.44Mb drive.
But despite these apparent advantages, take-up of the LS-120 by computer manufacturers has been limited to selected models from companies such as Compaq, NEC and Siemens Nixdorf.
Last week Imation said it will shortly be shipping an external LS-120 drive which can be attached to a computer's parallel port. It also announced that it has re-named its LS-120 products as the SuperDisk range.
The company hopes the external drive will appeal to users who have shied away from using internal LS-120 devices.
Mark Nicholson, Imation's marketing manager, said: "As it is an external drive, people won't have to get involved in tearing their PC apart. It takes less than half an hour to fit."
The LS-120 SuperDisk costs #119.
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