Apple?s iMac flew out the shops this weekend as UK retailers began selling the new systems.
There were queues outside both Micro Anvica?s London store and Mac and More in Berkhamstead, when they opened their doors at midnight. ?Pre-orders were good and we have shifted a lot,? commented an Apple spokesperson who refused to comment on specific sales figures.
A source close to Apple said it was ?bursting at the seams? keeping up with enquiries. Dealerships contacted by ?VNU Newswire? reported ?very brisk? sales.
The iMac?s futuristic design has already captured the hearts of US consumers. The system went on sale there on 15 August and tens of thousands of units have been shipped each week since then. Some stores are already reporting product shortages.
They went on sale in Japan last weekend and are already like golddust, with waiting lists running until the end of the month. Analysts believe, however, it is too early to predict iMac shortages here.
The iMac will undoubtedly appeal to Apple nostalgists. At around #999 it is a single unit screen and monitor with a keyboard and mouse which looks very much like the first Apple Mac that appeared in the 1980s.
Analysts have been surprised by its UK reception. ?We thought they may have priced themselves out of the market, but they?ve obviously hit on a product formula,? commented Pete Day, an analyst for market research company Inteco.
Day, however, believes Apple has picked a ripe time to launch in the UK. ?In the last couple of years, third and fourth quarter sales have been very good, boosted by consumers buying computers for their kids going back to school and college,? he explained. ?Apple will undoubtedly pick up sales here?.
Apple is manufacturing the iMac in California, Ireland and Singapore.
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