The company offers web-based chat and IM services under three business models. Monthly licensing allows customers to pay fees based on usage, while a free model involves Userplane representing the resulting advertising inventory.
A hybrid model allows licensed clients to place Userplane's advertising inventory on their site and share in the proceeds.
"Userplane will expand and extend the reach and relevance of the AOL instant messaging franchise while continuing to provide social networking audiences and specialised communities with brandable clients tailored to meet their needs," said Ted Leonsis, vice chairman and president at AOL Audience Business.
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