Devotees of QuickTime will tomorrow, December 1, celebrate 10 years of Apple Computer's video and animation system that swiftly became the de facto standard throughout the world for creating digital video.
A volunteer group, called Friends of Time, has been formed and will host an invitation-only party in San Francisco, with proceeds earmarked to raise funds for a permanent QuickTime museum exhibit.
The founding Friends of Time members include Jim Batson, Chris Flick, Peter Hoddie, and Austin Miller, among others. The group said it is determined to secure the place of QuickTime in technology history.
QuickTime 1.0 was completed on December 2, 1991 with an official product launch at MacWorld San Francisco in January 1992. According to Apple, QuickTime is soaring in popularity as more than 300,000 people download QuickTime 5 every day.
"The incredible quality of QuickTime content delivered by popular movie trailers such as Star Wars Episode II and Lord of the Rings are driving this record-setting download rate," said Philip Schiller, Apple's vice president of worldwide marketing.
Schiller said QuickTime 5 is on track to exceed 100 million downloads in its first year of distribution.
News coverage from organisations like CNN and National Public Radio are also driving the download rate. QuickTime is used on sites like ESPN Radio, The Cartoon Network, Disney and Warner Bros.
In addition, Honda, General Motors and Nokia use QuickTime to showcase their products in multiple dimensions.
QuickTime was also chosen to be the base format standardised MPEG-4 format, the emerging standard for streaming high-quality audio and video over the web.
Apple, which has been in third place, is locked in a battle for web multimedia and streaming content with Microsoft's Windows Media Player format and RealNetworks' Real Player.
QuickTime is available as a free download for Mac and Windows users at www.apple.com/quicktime.
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