Bea Systems has introduced a 'Built on Bea' branding and logo programme for independent software vendors building applications based on its middleware products.
Peoplesoft, Prolifics and Unisys have already joined the scheme, which provides them with a software developers? kit, training and consultancy services and joint marketing resources.
The aim is to raise Bea?s profile among corporate users, who are unlikely to know what middleware their packages are based on, and is similar in nature to the 'Intel Inside' campaign.
Bea is also in the process of integrating the technologies it acquired from Digital Equipment two months ago - Object Broker object request broker (Orb) and MessageQ messaging technology - with the Tuxedo transaction processing monitor it acquired from Novell last year.
An Object Broker software developers? kit is scheduled to ship by September for those users wanting to add support for object-based applications to their Tuxedo-based environment, while support for MessageQ will follow by the end of the year.
MessageQ is being positioned as a means of enabling such packaged applications as SAP?s R/3 to undertake queued transactions in a Tuxedo-based world.
The products will be sold separately and also ship as a full product suite.
Jeri Edwards, Bea?s vice president of product planning and strategy, said: ?The industry is creating a global network now, but the problem is how do you build applications that sit on top of legacy heterogeneous systems, but also integrate with the new Internet, Intranet and Extranet-based packages. Bea?s middleware enables you to do that and extend the model. We call it the supernet concept because we can merge products into one common technology for building applications regardless of who is accessing them.?
She added that the next phase of enhancing the company?s product set would be the introduction of intelligent agents. The agents will use MessageQ as a transport mechanism in their task of automating processes, workflow jobs and data collection in a secure way.
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