AMD will launch the delayed 64-bit Athlon chip, formerly known as 'Clawhammer', in the spring of next year.
In keeping with other companies' use of big name celebrities, AMD president and chief executive Hector de Ruiz wheeled out former Guns 'n' Roses guitarist Slash to promote its 64-bit chip strategy.
The audience was treated to a version of Bob Dylan's Knockin' on Heaven's Door, changed to 'Knocking on 64' to signal the title of AMD's 64-bit chip.
The Athlon 64, which features support for legacy 32-bit applications as well as 64-bit computing, will be available in the first half of next year, according to de Ruiz.
Dr Kuan Hon criticises GDPR consent emails that will only eviscerate marketing databases and 'media misinformation'
Apple squashes Steam Link app on 'business conflicts' grounds
Philip Hammond wants to forget rules that the UK agreed with the EU to ban non-European companies from the satellites
Instapaper to 'go dark' in Europe until it can work out GDPR compliance